It! Ventures, a strategic venture of Moskowitz Jacobs Inc.
                  and The Understanding & Insight Group, was founded with one
                  goal in Mind — to help you to successfully market your
                  product by understanding the consumer mind. By merging sophisticated
                  data acquisition techniques with market leading data analysis
                  It! Ventures enables product analysis to achieved proven and
                  quantifiable methods.
 
                 
                  - Tools - Quantifiably do market and product research.
- Methods - Analyze data accquired by those tools.
- Research - Purchase widely used reports created by It!
                    Ventures Partners covering numerous markets.
- Training - Get and apply the skills It! Ventures uses.
                    Learn how to optimize our products and markets for the consumer
It! Ventures Studies, Research and Training are widely used
                  around the world. They are used by leading companies and organizations
                  to optimize and improve their products. They are used because
                  they work!