Crave It!™ -
a unique powerful study designed to identify the elements
of a CRAVE-able food or beverage experience. The elements
range from primary and secondary descriptions of foods and
beverages, to accompaniments to a given food or beverage,
price/ quality, emotional attributes, and brand/ benefit.
This is an opportunity to understand both the elements of
a CRAVE-able food or beverage experience and how to tap into
these elements in order to create an emotional association
with your category or brand.
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