Consumer Understanding!

It! Studies


Crave It!™ - a unique powerful study designed to identify the elements of a CRAVE-able food or beverage experience. The elements range from primary and secondary descriptions of foods and beverages, to accompaniments to a given food or beverage, price/ quality, emotional attributes, and brand/ benefit. This is an opportunity to understand both the elements of a CRAVE-able food or beverage experience and how to tap into these elements in order to create an emotional association with your category or brand.

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Moskowitz, H. R., Beckley, J. H. & H. Ashman. Received Provisional Patent: System for Construction of Algorithms to Understand Human Behavior. (Foreign licensing also filed.) Sept. 2004.

Contact us to learn more about our other studies.
  • Protect It!™
  • Drink It!™
  • Give It!™
  • Healthy You™
  • Teen Crave It!™
  • EuroCrave™
  • Buy It!™
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